CONTACT US

Getting the Most Out of Your Message

A clear message helps us give you a useful answer faster. Founders write to us about many things, from questions on a funding guide to ideas for a future case study, so a little context at the start goes a long way.

What to include

• Your stage: Tell us whether you are pre-idea, building a prototype, pre-revenue, or already raising a seed round. Advice that suits a solo founder validating demand rarely fits a team preparing a priced round.
• The specific question: "How should I structure a SAFE?" or "Which metrics matter in a pre-seed deck?" is easier to answer well than a general request for help.
• What you have already tried: If you have read one of our playbooks or spoken to advisers, say so, and we can build on that instead of repeating it.
• Any article you are referring to: Mention the title so we can point you to related material.

Common reasons founders get in touch

Many messages are questions about pieces in our Insights section, such as how a funding instrument works in practice or how to adapt an operating playbook to a small team. Others come from founders who would like to share their own story. If you think your company's experience, good or bad, could help other early-stage teams, take a look at our case studies to see the kind of detail we look for. You might also find an answer before writing, since older guides and articles remain available in the archive.

A note on sensitive information

Please avoid sending confidential documents, cap tables, or financial records unless we specifically ask for them. Our material is general guidance for founders. It is not legal, tax or investment advice. For decisions about incorporation, equity or fundraising terms, a qualified attorney or accountant is the right person to consult.

We read every message. Replies can take longer during busy periods, and a short, focused note usually gets the quickest and most helpful response.